Wednesday, November 24th, 2004
Canadian Marketing Efforts: “Hokey”
Work Opportunities for International Students
South Korean Students Caught Cheating
Immigration, Arrival and Departure Forms
LET’S GO CANADA – Canadian Marketing Efforts: “Hokey”
How effective is Canada’s marketing of its tertiary education programs overseas? According to Gary Henkelmann, Manager of Capilano College’s International Student Centre, Canadian efforts can be summed up in one word: “hokey.” Having recently attended the Shanghai and Qingdao stops of the China Education Expo 2004, Henkelmann posted his thoughts on a Canadian Bureau for International Education listserv. While competitors such as the United Kingdom, Australia and New Zealand had well-coordinated displays, in comparison, Canada “looked absolutely silly.”
As he further elucidates, “Until we have a coordinated and national approach, which must include education, immigration, and trade, we will only see drops in numbers of Chinese students.” As Higher-Edge reported in http://higher-edge.com/docs/oov-4_34-20041124.pdf, Chinese students have already exhibited a declining interest in Canada, with the number of study permit applications falling in the first quarter of 2004.
For all the talk of the strengths of the Canadian higher education experience, first impressions can (and often do) matter to prospective international students. The government – Henkelmann suggests the Prime Minister’s Office – needs to recognize the real value of these students and make a concerted effort to attract them. Otherwise, Canada’s “international education industry will flounder overseas.” He is absolutely correct in saying that “the Chinese, and those of many other countries, will likely continue to regard our schools and systems as amateurish as our presentation.”
We invite readers of Overseas, Overwhelmed to send their thoughts and comments on Canada’s (or their respective country’s) marketing efforts to: firstname.lastname@example.org.
ABROAD PERSPECTIVE – Work Opportunities for International Students
The opportunity to work can be an attraction for international students when deciding where to apply, whether it is during or after their studies. For countries that experience worker shortages, these students can be an attractive stopgap measure. Some countries coordinate their international education efforts with their immigration and labour efforts, in the hopes that a coordinated plan will reap future benefits. There is an alternative for international students who are unsure if studying and working in a particular country would suit them. Known as a Working Holiday, several countries offer this scheme, such as New Zealand. For Terry Murphy, Marketing Director of the Department of Labour, the hope is that those who use the Working Holiday Scheme to experience New Zealand will return, “take up residence and help build the economy.”
International students are already allowed to work while studying in New Zealand. They must make this request however, when applying for their student visa. Higher-Edge has learned from an unnamed source that expected changes to the Working Holiday Scheme might make this option just as appealing. Previously, the Scheme only allowed foreigners to enter a study program for three months; authorities now plan to extend that period to one year.
OVER THE COUNTER – South Korean Students Caught Cheating
Over 100 South Korean students have been implicated in a cheating scandal that hit the country’s college entrance examination, known as the College Scholastic Ability Test (CSAT). Used to determine which university a student gains admission to, a network of cellphones was used in the southern city of Kwangju to transmit answers. In a separate incident, a student paid an individual six million won ($6,650 CAD) to write her exam.
Complacent invigilators, parents who turn a blind eye, and the structure of the CSAT itself (which tests students on knowing facts versus exhibiting certain skills) have all been blamed for creating an environment for cheating. According to Joshua Park, a columnist for The Korea Times, this latest incident is merely “the tip of the iceberg.” Park asserts, “among some students, cheating together is looked upon as some sort of bonding experience that proves the depth of their trust and loyalty toward one another.”
Sources: “http://www.koreatimes.co.kr/www/index.asp,” The Korea Times, November 23, 2004
“http://www.koreatimes.co.kr/www/index.asp,” The Korea Times, November 23, 2004
GLOBE TIPPING – Immigration, Arrival and Departure Forms
Following his recent trips to West Africa, China and Southeast Asia, Higher-Edge CIO Dani Zaretsky offers the following advice. When making several trips to a particular country, it may be useful to collect multiple copies of the relevant immigration forms, as well as arrival or departure cards. While it is usually the responsibility of airlines to provide these forms, having extra copies could significantly reduce waiting times at airport immigration. The last thing any traveler wants, particularly after a long-distance flight, is to end up at the back of a line for not having the proper forms ready.