Sunday, September 9th, 2007
Of Road shows, Promotions and Promises…
Netherlands reports rise in foreign students
Australian university cleared of misconduct
In search of vegetarian food
1) LET’S GO CANADA – Of Road shows, Promotions and Promises…
The Education Fair season is soon back in full swing. Out of hundreds of choices, actually very few fairs are good investments. Many fairs are marketed aggressively by agencies keen to pocket the money institutions look to spend on international plans and presence. In the coming weeks and months, Turkey and India will be among the most promoted Fair destinations, with many agencies making big promises for promotion, but in reality, simply hoping for big profits as they maximize participation in their events. Turkey is one of the most Fair-heavy markets, with most of the leading agencies running events up against each other in the Fall and Spring.
“Road shows” in India for example, can excite participants with high attendance numbers and claims of astounding numbers of completed applications filed at a Fair. Rarely does this materialize into significant numbers of new students on a university or college campus. “We are shifting our strategy to a more balanced approach with less reliance on fairs, as typically we find the return on investment relatively low,” says Sumant Sarin, the Head of Middle East and India recruitment and marketing for Georgian College (Barrie, Ontario). A recent road show in India which claimed 150 applications to Georgian has resulted in possibly, just one student arriving on Campus this Fall.
2) ABROAD PERSPECTIVE – Netherlands reports rise in foreign students
The Netherlands is becoming a popular education destination for international students. According to the Volkskrant, 6,315 international students enrolled in Dutch universities and colleges this summer, an increase of around 1,000 from last year. The number of foreign students registering in the Netherlands was about 4,000 annually in the preceding years.
According to the Immigration and Naturalisation Service, a simplified visa application process has helped increase the inflow of international students.
Source: “More Foreign Students Choose NL,” Volkskrant, August 30, 2007
3) OVER THE COUNTER – Australian university cleared of misconduct
Australia’s Central Queensland University (CQU) has been cleared of charges of misconduct by a government review panel. The university was accused of defrauding international students when some foreign students complained that they were being
intentionally failed by the CQU as a “revenue-raising exercise.” (see issue dated May 30, 2007)
The university, however, has been ordered to remove any online marketing collateral that could mislead potential students about its Melbourne campus. On the basis of students’ complaints, the panel has also instructed the institute to review its postgraduate business curriculum.
Source: “University cleared of misconduct,” The Australian, August 24, 2007
4) GLOBE TIPPING – In search of vegetarian food
For those looking for vegetarian eating options while travelling abroad, the Happy Cow’s Global Guide to Vegetarian Restaurants and Shops is a searchable online dining guide to vegetarian restaurants and natural health food stores. The guide lists vegetarian and vegan eating places in countries such as India where most vegetarian recipes use dairy in the form of ghee, curd and milk.